Tuesday, December 29, 2015

Vid Kids 2015 #4: Kendrick Lamar "For Free? (Interlude)"

Some of this video's publicity placed emphasis on the unexpectedly brilliant track selection, a rare instance of a skit receiving video treatment. (It's tough for us throw the tag "skit" onto a piece of work that's so musically and lyrically dense, but that's a discussion for a different blurb.) We usually prefer when videos present an unexpected reflection of a song's musical atmosphere without visually interpreting its lyrics. But here, everything is so strongly aligned: Lyrics, music, atmosphere and cinematic visuals interwoven into an insane 2.2 minute blast so intense that we wouldn't be surprised if it's already influenced a few dozen thesis projects.

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