Saturday, April 13, 2013

Daft Punk "Get Lucky"

No one's sure what this new Daft Punk song is supposed to be called, but it sounds like they're singing "Get Lucky" over and over, so this is possibly the title.

We're still huge suckers for new exciting types of marketing campaigns that successfully build huge levels of anticipation for a forthcoming release. The mini-documentaries on Vice and the commercials shown during SNL have our balls wound up pretty tight. One of the many gifts the internet age has provided is immediacy, and music fans generally don't have to wait very long to hear a hugely anticipated release. So far, the only available music from Daft Punk's forthcoming collection are two 30 second clips of the same song, presumably the first single.

While Homework, Discovery and Human After All were all huge records, Daft Punk's tour in 2007 (two years after their last official full-length) somewhat marked what we consider their first official moment of household-name type superstardom. And thanks to the advent of dubstep, 2013 is officially the pinnacle of EDM's popularity. Random Access Memories is their first release since these events, creating a carefully honed moment of attack which has unquestionably resulted in their most anticipated record to date, and probably the most anticipated record of the year, period (with regards to My Bloody Valentine ... A lot of people waited a very long time to hear M B V, but ultimately more people will hear Random Access Memories).

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