Monday, December 17, 2012

Lickity Slick Vid Clips 2012 #1: Jack White "Freedom At 21"

Hype Williams: Still the one classic 90's video director who remains as relevant as ever. Between "Stupid Hoe" and "Freedom at 21," we had no other choice but to award Hype as our "video director of the year" (if that means anything). For this Jack White clip, he incorporates all the same structure as his most classic hiphop promos - wild color contrasts, lens morphing, experimental frame-rates, general excitement - typical of all his best work, rolled into into an unexpectedly badass rock video. As much as we want to be tired of Jack White, he keeps surprising us year after year, with this rockstar moment shining brighter than anything he's done since at least a half-decade ago.

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