Friday, December 30, 2016

Memba Vids 2016 #1: Ty Segall “Emotional Mugger”

The director and Ty Segall premiered this video album by disclosing a huge influence from Terry Gilliam and David Cronenberg, so that got our attention right away. As moderate-at-best Ty Segall fans, it definitely surpassed our expectations and redefined the possibilities (albeit on a lower scale of popularity than something like Lemonade): All the music from Emotional Mugger that appears in this was remixed and altered to fit with the pacing of the story. And probably in the best interest of fitting within ADD/internet culture, it doesn't force viewers to listen through any full songs. They supply the basic jist of the album's atmosphere in a concise and thoroughly engaging package, detailing the experience of “walking dead” in Los Angeles, and possibly influencing Vince Staples who tried out a very similar theme for his 10-minute Prima Donna clip.

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