Thursday, December 29, 2016

Memba Vids 2016 #6: Vince Staples "Prima Donna"

Truly in its infancy, the “video album” concept supplied 2016 with a freshly untapped method of combining music, art and film while engaging listeners with several album tracks (or in the case of Prima Donna, an entire release worth of music) as opposed to a collection of singles. We know “video shoot within the video” is nothing new, but the first 30 seconds (“Big Time”) might be our favorite mini-video of 2016. We wish it were longer. As the story continues, a satanic cab driver sings the hook from “Smile,” a crowd of demon fans cheers him on for “War Ready,” and Vince ultimately lies in a pool of blood following a verse of “Loco.” We’re pretty sure the entire EP is represented at some point throughout its 10-minutes. It’s pretty goofy, but strangely infectious.

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