Friday, January 4, 2019

Wiz Vids 2018 #0: Childish Gambino "This Is America"

This website granted a #0 one other time in 2015 for Kendrick Lamar's "Alright." It's a special award for videos deemed as culturally important that have already been discussed by literally every other web source in existence. Combining elaborately intricate camera movement and choreography with acutely bleak social commentary, "This Is America" rests at a crossroads of "Alright" and another video directed by Hiro Murai; Flying Lotus & Kendrick's "Never Stop Me" fit the same #0 criteria but felt dope enough to become our #1 video of 2014. "This Is America" is now by far Hiro Murai's most popular work to date and prompted Billboard magazine to (incorrectly) label 2018 the dawn of a new music video golden age.

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