Wednesday, December 15, 2010

HEY, NICE VIDS 2010: #1 El Guincho "Bombay"

One of the first things that got posted on the "blog" version of this website was the long overdue 20 Best Promo Videos Ever feature which had Jay-Z's "99 Problems" in at #1. I haven't done a side-by-side comparison just yet, but I've been starting to wonder if there is possibly a new #1 video of all time, and if "Bombay" is that video. I still may need some time to sort out the whole thing, but this just might be the most strikingly beautiful, exciting, and evocative promotional video ever made for a song. I'm pretty sure it's better than the whole of Holy Mountain. The director's pitch for the bonus of all bonuses: "Hey El Guincho, I have a tremendously great idea for your new video. Let's not only compile an insane shitload of cinematically gorgeous shots, but let's also fill up a good 50-60% of the video with beautiful topless women. Does this possibly sound like something you might be interested in?"

The directors eliminate any risk of this turning into a distasteful mess, objectifying all those poor young girls. And things might have gone downhill for El Guincho very quickly. But it's entirely artful and in good taste, with bonus points for band performance, of course. And even the shots of the band are awesome! Everyone looks like they had a blast making this thing. Contagious and inspirational.

So once you get past the initial rush of "wow wtf amazing," we're left with many questions: Why is El Guincho always so concerned with audio recordings? Why is he in the middle of the woods when 2 babes force him out of hiding with guns? And generally speaking, what's up with all the guns? Aside from the boobies, it's the most prominent recurring image in this video. Why does that dude want to shoot the poor stuffed panda bear? Did panda make it out of there okay? What became of the girl who was chloroformed? Or vacuum dude? Or baghead pianist? There's so much happening that we can't help inventing our own narrative. So many questions...

El Guincho - Bombay from CANADA on Vimeo.

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